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Decorative LEDs Titillate the Senses
By Brad Frischkorn

A marriage of imaginative cell phone apps an a nifty LED design promises to turn the living room into an animated digital art space.

Hong Kong-based SPIN-R Ltd. may have developed one the coolest electronic decorations of the year with its cube-shaped, programmable, Wi-Fi controlled, light- and sound-reactive Tittle Light. The company featured several display models at the Hong Kong Electronics Fair (Spring Edition) held in mid-April, where they turned heads in the expo lobby.

The soccer-ball sized translucent cubes are housed within smoked glass, and come equipped with a built-in mic and 16MB flash memory. The units contain 512 RGB LEDs which can entertain with a variety of custom 3D animations, including mood lighting, digital and analog time displays, lighting patterns synchronized to music, and personalized animated emojis.

All of the features can be controlled and manipulated via downloadable cell phone app compatible with iOS or Android systems. No assembly is needed.

The company put two years into developing the cubes, and completed its crowdfunding campaign period through Indiegogo in April. May 2016 has been targeted for the start of full production, with deliveries expected by the fall.

"The idea with the Tittle was to create a consumer grade LED lamp that is both practical and entertaining," says SPIN-R CEO Kinsen Au.

Several of the lamp's features are immediately striking. Romantic mood lighting mode includes settings such as 'sunset' and 'fireplace', while other modes can display simulated fireworks and confetti. In weather mode, the Tittle can simulate lightning, rain, and snow.

Emojis allow for the display of several facial expressions. Users can create and save customized emojis on the mobile app or design their own 3D animated emoji through Tittle's web platform. Emojis created on the web automatically save to the user's mobile app library, after which they can be sent to other Tittle users.

"We think the creativity that the Tittle affords will really help to make it popular," says Mr. Au. "The emoji messaging capability in particular allows owners to actually communicate with each other, which is exciting."

The Tittle Light represents a design departure for Spin-R, a six-year old company that had thus far focused solely on making high-end watch-winding devices. From Hong Kong headquarters, executives manage manufacturing in Shenzhen and communicate with a design team in Los Angeles. It is targeting a retail price of around $369 per unit.

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Tittle Light LED cubes

The idea with the Tittle was to create a consumer grade LED lamp that is both practical and entertaining." -- Kinsen Au

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Spin-R Ltd.

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