08-APR-17 - 110.76 - ¥/$ Up
    About   Health   Business   Technology   Drones   Entertainment   Gaijin Journal   JPN on RakutenFM   JAPAN Trade News

Panning for the Golden Complexion
By Brad Frischkorn

If diamonds are a girl's best friend, then perhaps gold is the stuff of ladies' skin care.

Such luxury is behind the thinking of chemists at health product maker Phiten, who have created a make-up removal product literally spun from gold.

Phiten's new Kyo no Oshiroi Otoshi makeup remover, set for April 2016 launch in Japan, contains a plurality of the elements gold, and also platinum and palladium at the nano-level in its base formula. The resulting liquid cleanser is similar to a traditional concoction long-preferred by professional maiko and geiko, elite, highly trained groups of performers of ancient Japanese song and dance.

The teenaged maiko, and their elder geiko counterparts, wear a thick, delicately applied mixture of oshiroi--white makeup and paste-- before going out to perform before well-heeled audiences. The time-consuming makeup application routine covers the entire face as well as the ears, upper chest, and nape of the neck.

Of course, the material must also be removed after the performance is over.

"The demands of such performing artists create a very high bar in terms of the quality of skin care products they will accept for regular use," says Michiyasu Hamada, senior manager at Phiten's cosmetics division. "We believe that their approval offers credible testimony for the average makeup-buying consumer. Our product also cuts the time required for makeup removal from an hour to just 15 minutes, which the performers really appreciate."

Elderly ladies in their 70s and 80s, as well as those with particularly sensitive skin, have also shown warm acceptance for the product in trial tests, he notes.

Kyo no Oshiroi Otoshi is available in three thicknesses ranging from foamy to a rich creamlike application. A one-month supply of the cleanser ranges from ¥2,000 for a 120 gram tube to ¥3,500 for a 150 milliliter bottle.

Phiten is confident that once the product launches, ready adoption by high-end cosmetics retailers should see Kyo no Oshiroi Otoshi on the shelves of more than 100 shops nationwide as early as end-July.

While it is not inordinately expensive compared to its competitors, Mr. Hamada says that even high-priced cosmetic products can contain alcohol and great deal of cheap, even harmful ingredients. As such, he likens Phiten's latest creation to U. S. cosmetics maker Estee Lauder's lineup of goods.

"Estee Lauder keeps the bar high for its products, and will not hesitate to recall anything that comes under legitimate scrutiny for side-effects or quality control," he says. "We respect that as a good standard to keep."


Traditional maiko dancer

"Estee Lauder keeps the bar high for its products. We respect that as a good standard to keep." -- Michiyasu Hamada

Related Links

Phiten


Five Minute Man by JPN on RakutenFM




GAIJIN Journal and News Front Page

155

HEALTH
Basil Seed Basics About Weight Loss

"Basil seeds are not the last word in dieting, but it they are one convenient solution that can be effective.” -- Jack Uehara



HEALTH
The Wearable Swim Coach

“Many people can swim, but few people can swim well. The Marlin and Seal work as swim coach and swim guide, and are useful for beginners and serious swimmers alike.” -- Elliott Li



INDUSTRIAL USE
Carbon Fast Becoming the Norm for Drone Makers

“The specs for golf shafts are not that different as for the beams used to build multi-copter drones,” he says. “We’re hopeful that without any major redesigning, our carbon units can be repurposed almost straight away for drone use.” -- Tomoaki Koshiya



JAPAN
ADVICE COLUMN: Understanding Dual Citizenship in Japan

If a person born with dual citizenship in Japan does not decide which they prefer to keep by age 22, the government has the authority – but not the obligation -- to institute legal proceedings to revoke Japanese citizenship. In practice, however, this is not done. -- Marcus Kosins



MOBILITY TECH
Virtual Reality Fun by Phone

"In just the last two years, VR games have become far more complex, helped by advances in hardware capabilities.” -- Ivan Ivanitskiy



SPY TECH
Digital Pet Collar Makes Finding Fido Easy

“Japanese (pet) owners are known to dote on their pets. We think the (digital) collar fits within their taste." -- Seo Young Jin

Neopop



 
08-APR-17 - 110.76 - ¥/$ Up
    About   Health   Business   Technology   Drones   Entertainment   Gaijin Journal   JPN on RakutenFM   JAPAN Trade News
The content herein, unless otherwise known to be public domain, are Copyright 1995-2016 - Japan Press Network KK. All websites are published in Japan and are solely subject to Japanese law and governed by Fair Use principals for news reporting and research purposes. JPN, AFP, UPI and IANS news wire stories are copyright Japan Press Network, Agence France-Presse, United Press International and Indo-Asia News Service. ESA news reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement, agreement or approval of any opinions, statements or information provided by Japan Press Network KK on any Web page published or hosted by Japan Press Network KK. Privacy Statement All images and articles appearing on Japan Press Network KK have been edited or digitally altered in some way. Any requests to remove copyright material will be acted upon in a timely and appropriate manner. Any attempt to extort money from Japan Press Network KK will be ignored and reported to Australian, American, Japanese, Russian and Global Law Enforcement Agencies as a potential case of financial fraud involving the use of a telephonic carriage device or postal service.