08-APR-17 - 110.76 - ¥/$ Up
    About   Health   Business   Technology   Drones   Entertainment   Gaijin Journal   JPN on RakutenFM   JAPAN Trade News

Smart Mirror Makes for Fast Fashion Changes
By Brad Frischkorn

Stuck over what to wear to a dinner party? ‘Smart mirror’ technology is helping to make fashion decisions as easy as changing a shirt – without even having to actually change your shirt.

The apparel shopping is beginning to change as the cloakroom gradually goes high tech and devices like MemoMi’s MemoryMirror make inroads. The device is billed as the first omni-channel platform that allows customers can get a virtual, 360-degree view of the garments they wear, and to see available color and style changes on demand.

The best part is, to create the look they desire, shoppers won't have to shed a thread.

The MemoryMirror is another example of the explosion of IoT (Internet of Things) gadgets, and one of the first aimed at the apparel industry. MemoMi’s patented technology runs on Intel’s advanced Iris graphics and Core i7 processing gear. The chipmaker’s retail solutions unit helps with promoting the machine while MemoMi handles direct sales.

The mirror stands about 70 inches tall, and looks little different from a conventional mirror. Connected wirelessly to a computer terminal, however, it allows the customer to take digital photos of themselves and their favorite outfits, and save them to the machine’s database. From there, they can be manipulated through hand and/or body gestures as thumbnails, expanded, positioned side-by-side, and overlaid with different garments. The images can also be sent immediately to friends and spouses for feedback and approval.

The machine made its first commercial appearance at Nieman Marcus’ San Francisco outlet in 2014, and has been employed at Isetan’s Shinjuku store since August, 2015.

“Ladies especially appreciate the 360-degree view feature, as it gives them an accurate picture of how a garment comports with their natural body lines,” says Intel business development senior manager Manabu Tsunori at a summer Tokyo trade show.

Mr. Tsunori offers a quick demonstration of the mirror, quickly navigating a series of commands that allows the machine to change the color of his red wool sweater to black and green and efficiently rotate the views, all within the space of a several seconds.

Other convenient functions include client registration, enabling return visits to be handled more efficiently. Meanwhile, sales staff can use the mirror to promote new items locally and through social media. Customers can then see the items and try them on virtually, sharing their favorite outfits with friends, in turn generating more brand awareness.

“The mirror is gradually finding a home among higher-end retailers, but as acceptance spreads, production costs will drop, making the mirror more and more reasonable to employ,” says Mr. Tsunori. Future iterations should be able to take advantage of software and hardware development, paving the way for increased functionality, he adds.

“It’s not hard to imagine a day when ‘digital changing rooms’ will make shopping for clothing a completely virtual experience,” he says.

Read more:

http://wp.memomi.co/mission/

http://www.intel.com/content/www/us/en/retail/solutions/memory-mirror.html


Intel’s Manabu Tsunori demonstrates the MemoMi MemoryMirror

“It’s not hard to imagine a day when ‘digital changing rooms’ will make shopping for clothing a completely virtual experience." -- Manabu Tsunori

Related Links





GAIJIN Journal and News Front Page

51

LED TECH
Next Generation LED Tech Redefines Shopping

"As the tourism boom continues, store owners are coming around to the fact that they really need to stand out in order to attract customer attention. This will no doubt be a major point of concern leading up to the 2020 Tokyo Summer Olympics.” -- Kiyoshi Takagi



INDUSTRIAL USE
Tokyo Gears Up for Pre-Olympic Clean Up

“Japan has a reputation for cleanliness, but the country simply doesn’t have the means to manually patrol and clean up after the 2 million visitors expected in 2020.” -- Seiichiro Uchida



MOBILITY TECH
Instant Shade for the Sedan

“The fact that car interiors can heat up so rapidly on even cool days was the main motivation behind the umbrella.” -- Mynew designer 'Blue' Zheng



TRAVEL
IBARAKI - A Time Traveler's Journal

Ibaraki Prefectural Government

Visit Ibaraki



LIFE IN JAPAN
Unshaken Saga Hopes to Stir More Business Interest Today

"In Saga, we have no active volcanoes and are safe from major active fault lines, so companies needn’t worry about the risk of structural damage caused by the shifting earth." -- Tatsuhide Soejima

Saga Prefecture



SPY TECH
Clockwork Precision Unlocks Star Gazing Potential

“The precision required for proper celestial tracking literally can’t be left in human hands.” -- Takeyuki Fujii



 
08-APR-17 - 110.76 - ¥/$ Up
    About   Health   Business   Technology   Drones   Entertainment   Gaijin Journal   JPN on RakutenFM   JAPAN Trade News
The content herein, unless otherwise known to be public domain, are Copyright 1995-2016 - Japan Press Network KK. All websites are published in Japan and are solely subject to Japanese law and governed by Fair Use principals for news reporting and research purposes. JPN, AFP, UPI and IANS news wire stories are copyright Japan Press Network, Agence France-Presse, United Press International and Indo-Asia News Service. ESA news reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement, agreement or approval of any opinions, statements or information provided by Japan Press Network KK on any Web page published or hosted by Japan Press Network KK. Privacy Statement All images and articles appearing on Japan Press Network KK have been edited or digitally altered in some way. Any requests to remove copyright material will be acted upon in a timely and appropriate manner. Any attempt to extort money from Japan Press Network KK will be ignored and reported to Australian, American, Japanese, Russian and Global Law Enforcement Agencies as a potential case of financial fraud involving the use of a telephonic carriage device or postal service.